downtown farmers market

 

Foundry Events is proud to partner with the Edmonton Downtown Association to bring the Downtown Farmers’ Market back to 104th Street this summer. Running from spring to fall, this vibrant outdoor market showcases 90+ local vendors offering a variety of fresh, single-origin produce, handmade meals, and artisanal goods. Situated just north of Jasper Avenue, this iconic market has become a staple of Edmonton's downtown community. It’s an event where the city’s energy meets local flavor—and yes, it’s dog-friendly!

Our expertise

  • Program Development: Curating a diverse selection of local vendors that align with the market’s ethos of community and sustainability.

  • Logistical Planning: Ensuring seamless market operations from vendor placement to crowd management and street closures.

  • Stakeholder Engagement: Collaborating with the Edmonton Downtown Association and local businesses to enhance the market experience.

  • On-Site Execution: Coordinating day-of activities to ensure smooth operations and a positive experience for all attendees and vendors.

Strategic Goals

  • Community Engagement: Strengthen the connection between local farmers, artisans, and the downtown community by creating a welcoming, accessible space for people to gather.

  • Economic Impact: Drive foot traffic to downtown Edmonton, benefiting both market vendors and local businesses along 104th Street, and contributing to the city’s economic growth.

  • Sustainability: Promote sustainable shopping practices by featuring vendors with locally sourced products, and minimizing the market’s environmental footprint through efficient logistical planning.

  • Brand Amplification: Enhance the Edmonton Downtown Association's reputation as a leader in community-centered events, further solidifying downtown Edmonton as a vibrant cultural and economic hub.

IN the News

The Downtown Farmers' Market on 104th has not only revitalized the local community but also garnered significant media attention throughout the summer. As the event production partner, Foundry Events was at the forefront of delivering a seamless and engaging experience, from market logistics to vendor curation. Here’s what the media had to say:

  • Global News: This year, the market took a fresh turn with young entrepreneurs stepping into the spotlight. Supported by Next Evolution Ventures, this initiative offered young creators a chance to showcase their work, further enhancing the market’s community-driven focus.

  • Edmonton Journal: The Edmonton Downtown Farmers' Market made a triumphant return to 104th Street, with Foundry's involvement ensuring seamless logistics and vendor coordination. The historic street provided the perfect backdrop, bringing together local businesses and community members in a thriving downtown setting.

  • CityNews Edmonton: As highlighted in local coverage, Foundry’s operational excellence allowed the market to thrive in its original outdoor setting, drawing in both loyal patrons and new visitors, creating a welcoming, community-centric atmosphere.

  • Edmonton Sun: The return to the 104th Street location revitalized the market’s presence downtown. Foundry's ability to adapt to changes in venue and execute flawlessly played a key role in ensuring the market’s success and sustainability.

 
 

In the spirit of respect, reciprocity and truth, we honour and acknowledge that Foundry operates on the traditional territories of many First Nations, Métis, and Inuit whose footsteps have marked these lands for centuries. We are situated on Treaty 6, Treaty 7, and Treaty 8 territory, traditional lands of First Nations and Métis peoples. These treaties include the Blackfoot Confederacy (comprising the Siksika, Piikani, and Kainai Nations), the Tsuut’ina First Nation, the Stoney Nakoda Nations, the Cree, Dene, Saulteaux, Nakota Sioux, as well as the Métis Nation of Alberta, Region III and Otipemisiwak Métis Government. Finally, we acknowledge all Nations – Indigenous and non – who live, work and play on this land, and who honour and celebrate this territory.